At MillerCoors, The Consumer Insights & Engagement (CI&E) team consolidated three teams into one. CI&E needed a team vision and strategy to ensure improved collaboration and alignment.
In addition to the Team Vision & Strategy book, we introduce CI&E’s team vision and strategy through an ecosystem of swag.
Each bag brings the team’s beliefs and vision to life through items that represent their principles and the teams in a fun and engaging way.
CI&E at large—
Human Name Plate
-izers Pencil Set
Less is More Eraser
Be Tenacious’ Dino Desk Toy
Take Risks Socks
Humanize Googly Eyes
Creative Director — Emma McDonald
Art Direction & Design — Lauren Ewings
Copywriter — Colin Quinn
Webby for Good Award 2019 — Best Cause Related Campaign