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MillerCoors

 
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At MillerCoors, The Consumer Insights & Engagement (CI&E) team consolidated three teams into one. CI&E needed a team vision and strategy to ensure improved collaboration and alignment.

 
 
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In addition to the Team Vision & Strategy book, we introduce CI&E’s team vision and strategy through an ecosystem of swag.

Each bag brings the team’s beliefs and vision to life through items that represent their principles and the teams in a fun and engaging way.

 

CI&E at large—
Book
CI&E T
Manifestote
Human Name Plate

CI&E teams—
Notebooks
Enamel Pins
-izers Pencil Set

Principles—
Less is More Eraser
Be Tenacious’ Dino Desk Toy
Take Risks Socks
Humanize Googly Eyes

 
 
 
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Credits

Head of Design — Michael Greenblatt
Art Direction & Design — Lauren Ewings
Art Direction — Caitlin Bradley